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When the core business is made in Italy

The inventiveness and the quality of Made in Italy are the foundation of a company that has grown over the years. Claudio Riggio explains the process that led to the formation of the group and the corporate bodies and control systems.

The creative spirit combined with the experience in production of clothing and home accessories led the growth and expansion of a company that exports Made in Italy to the world. Quality products from materials are the basis of a wide range of products, to the customization of so-called "spools" with new packaging proposals.

The commitment to research, development and creation and realization led BARIG S.R.L., owned by Claudio Riggio, to change its structure and to acquire other companies, until the establishment of an industrial group whose core business is Made in Italy.

BARIG S.R.L., a story that starts from afar ...

"It all started in 1973, with the idea of Valter Riggio, with the creation of the Nastrificio Barig, which begins production of ribbons and prefabricated belts for trousers. The company soon expanded with its own account production and third party accessories for clothing and home. The first products are produced in the 80's using 100% unique and printed cotton and 100% viscose satin. In addition to increasing the range of products sold, new packaging is also being proposed. The customization of so-called "spools", the first in Italy in 1994, sold with different solutions. In 1996, we fully realized our technological vision with the release of a patent for a revolutionary implant for textile trimming and ribbon packaging, the end of the production process ".

How has the business structure changed over the last few years?

"The constant increase in product types has required a different type of business structure, which has led to the separation of the manufacturing sector from the commercial one. In order to study the best sales strategies and optimize the service provided, the company Nastriland which is proposed as a strategic planning centre for commercial and productive activities. The primary objective is to create a management team for the whole group, whose subsidiaries are part of the operational line. "

What prompted you to acquire other companies?

"In fact, our company's development took place over time with extreme caution, especially with regard to the acquisition of companies that already operated with distinctive brands of complementary products in the traditional business sector of the group. Acquisitions included Pitti Tessile, whose brand is a consolidated reference for the footwear market. "

How did you move to handle this and other acquisitions?

"We have created a framework to implement a highly detailed integrated control system, which has enabled us to confirm our market economies in business development and to have real-time information on our business performance, react promptly to market variations, quickly modifying choices and work settings."

What are the strengths of the group?

"The main strength of the group is the creative ability to come up with ideas that anticipate fashion trends, and this is also reflected in the search for innovative fabrics and patterns. Another important point is the flexibility that gives us readiness for the constant and timely adaptation to the demands of the industry. "

You operate both in Italy and abroad. In which countries?

""The geographic areas of our business currently include the national territory, and the countries of Europe and the Middle East. Foreign markets represent approximately 28% of total turnover. We are present with our venture network with 35 agents, scattered throughout the national and international area, in which we operate. "

Do you plan to expand to new foreign markets?

"The Group is already present at the fairs of Milano Unica and Modamont in Paris, as far as clothing accessories are concerned; Lineapelle di Bologna for footwear and fashion Skin, Precollections in Reggio Emilia and Pitti Filati in Florence. At present we are studying the plans for the concrete possibility of penetration into the markets of North America and Asia. "

What are your prospects for the future?

"We are guided by the desire to preserve the European production culture, which is made of artisan and artistic values, both traditional and innovative at the same time. Our group aims to combine confidence with the enormous potential of visibility, growth and reputation that are offered both from the online market and from our classic trading network. "

Luca Cavera

Toscana dossier - insert of to the national newspaper Il Giornale

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